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To say no, is something that you raise for a few times throughout your professional life, something that is not easy or at least, on this way you receive it in your mind at first sight.
We spend a large part of our time in positions derived from the yes, positions that lead us along paths pre-established by the competitive world in which we live and to which we end up obeying submissively.
We can say that in a way we end up being true victims of the yes because we do not properly raise the no.
The ELIASMIRA brand does not produce in mass, does not seek the superabundance, does not fall into repetitive excess, does not pose the yes as the only option, therefore, this position makes us to have something really ours, something that distinguishes us and something that gives us value, as well as something that provide us a sign of our own identity.